Conglomeration

I think that the concept of conglomeration is one of the widest concepts of mass communication. I find the topic very interesting and fun to learn about. Following the lecture, I was really thinking about how we can see conglomeration in our everyday lives.

 I remember from class we talked about how Disney owns other networking channels like ABC and NBC. After class, I tuned in to these channels and watched for a bit to see if I could pick up on any signs that conglomeration was present. I knew that conglomeration was in affect for the channels like ABC when a commercial for the show Once Upon A Time came on. I watched the show in the first few seasons and then lost interest after a while. From what I remember, Once Upon A Time is a show based on fairytale characters and creatures that are virtually "stuck" in Storybrook, Oregon. The fairytale characters were the classic characters like Rumpelstiltskin, Little Red Riding Hood, and The Elves and the Shoemaker. But as it has progressed, more and more Disney characters have made an appearance on the show. In the commercial, Disney characters like Merida from Brave and Elsa and Ana from Frozen are being introduced in the upcoming season. Using my knowledge from the conglomeration lecture, I figured out that this was a sign of the type of conglomeration we talked about. Disney is the bigger company that bought out so many other smaller businesses, like ABC and NBC. The introduction of the characters in the show Once Upon A Time, which is produced by ABC, which is owned by Disney is a type of self promotion and advertising.

I thought that the fact that I could make these type of relations was really interesting and the way that I remember information. I hope that we continue to have lectures where I can relate the information to outside sources.