Demassification

Since the actual concept of demassification is a response, it allows people to understand more about it because they can relate and understand it.

To me, demassification makes a lot of sense. Put yourself in a situation where demassification would occur.

You are a CEO of a major magazine publication. You are having a meeting with your sales officer who tells you that your overall sales are down since the publication of the new food magazine. Your magazine has a food section but it is not the whole magazine. Ten years ago when you started the publication, you wanted to be able to reach everyone with your magazine but now people have interests, and they only want to read about their interest. After research of other magazine publications and retrieving data about your own, you decide to target only a few audiences with your publication. You cut your food section, self quizzes, and sports section and leave the fashion and celebrity sections so you can target a young adult audience.

This is demassification, it was a response to your lower sales. To keep yourself from going underwater, you changed audiences and targeted young adults. A lot of demassification has to do with advertising, if you see advertising in something changing, then demassification is happening with that company.